As we move into 2025, AI is undoubtedly one of the most talked-about trends, and the Philippines is no exception. A recent study by Samsung Electronics reveals that Filipinos are ahead of the curve in embracing AI, with 44% of users in the country utilizing AI for writing—well above the 32% average across Southeast Asia. Beyond writing, AI is being used by 42% of Filipinos for language translation and 39% for problem-solving, highlighting the versatility and utility of AI tools in everyday life.
But it doesn’t stop there. AI is also making waves in creative fields. From music composition and graphic design to photography and even cooking inspiration, Filipinos are increasingly relying on AI for a variety of tasks. Notably, 48% of Filipinos use AI for photo editing, 41% for quickly finding information, and 42% for entertainment and idea generation.
This diverse use of AI underscores its broad appeal and importance to Filipinos. Samsung is at the forefront of this innovation with its Galaxy AI features, offering both productivity and creativity enhancements designed to enrich the user experience.
Mobile phone users in the Philippines, in particular, are gravitating toward AI-driven features that boost productivity and creativity. Popular tools include advanced search functions, AI-assisted photo editing, and article summarization. These features speak to a growing demand for mobile tools that simplify tasks and make everyday life more efficient.
The Galaxy S25 series caters directly to these needs with its robust suite of Galaxy AI tools. Designed for both work and play, it offers multimodal AI agents capable of interpreting text, speech, images, and videos, making for a seamless, intuitive user experience.
Notable features include the improved Circle to Search, which enables quick searches, music identification, and translations, as well as the ability to easily switch between apps for multitasking. AI Select suggests relevant features for faster workflows, while Browsing Assist and Notes Assist help users organize information more effectively. For creative tasks, Portrait Studio and Drawing Assist empower users to create stunning visuals effortlessly.
A deeper look into the Filipino market reveals that AI is not just a curiosity—it’s a driving factor in purchasing decisions. In fact, 2 out of 3 Filipinos are motivated to purchase smartphones and digital home appliances with AI capabilities, driven by a strong desire for technology that enhances convenience and productivity.
As AI continues to shape the future, it’s clear that the Philippines is embracing it in a big way, with Samsung leading the charge in bringing innovative AI features to the fingertips of Filipinos.